Over the past weeks, Angolan fashion enthusiasts, notably recognizable figures, have turned their attention to Okutua's latest trends for this cacimbo. The clothing line lives up to its name, derived from the Umbundo language meaning "illumination." Okutua, as a beacon of light, embodies a message of positive energy.
“Okutua is a project that has been created since I was in my mother's womb (laughs), because I think that from then on I already had a little bit of what I wanted to convey. Every person comes into the world with a mission and I feel that this is mine. As a brand, it has been on the market for a year, it didn't start in Angola, it was in Portugal, so much so that our headquarters are in this country. But we focus on Angola because of our patriotic spirit and what brought us as an identity", highlighted the young fashion designer, defending that the Angolan market needs variety.
“I think that in the Angolan market people don't get carried away by the price, although we are the land of discount”, he evaluated.
For Okutua, young people and young adults are the target audience, “we define an audience from 18 to 35 years old, with a margin up to 46 years old, mainly because of the style we use. The designs have a very African character and an example is the sock lines that are nowadays widely used by executives and we started to realize that: that young people – above all – love highlight pieces“, said Ailton Neto.
